Available for opportunities
I'm a UX Leader based in Amsterdam with 10+ years of experience designing digital products across healthcare, fintech, government, and e-commerce. I combine strategic thinking with hands-on craft — leading teams, driving research, and shipping work that holds up in the real world.
I care about the kind of design that makes complex things feel simple. Whether that's a payment flow used by thousands of patients, a chatbot serving the general public, or an internal tool that saves people hours every week.
2023 — Now
Leading UX efforts for MSPS Groep (Infomedics & Vertimart), owning end-to-end design across payment flows, client portal, design system, and ERP integration. Established UX process in agile, and runs usability testing that directly shapes product decisions.
Leading UX efforts for MSPS Groep (Infomedics & Vertimart), owning end-to-end design across payment flows, client portal, design system, and ERP integration. Established UX process in agile, and runs usability testing that directly shapes product decisions.
2021 — 2023
Delivered UX for Dutch Police, IKEA, RIVM, and Openbaar Ministerie. Owned research, interaction design, and accessibility compliance. Mentored junior designers and advocated for user-centred approaches in stakeholder-heavy environments.
Delivered UX for Dutch Police, IKEA, RIVM, and Openbaar Ministerie. Owned research, interaction design, and accessibility compliance. Mentored junior designers and advocated for user-centred approaches in stakeholder-heavy environments.
2019— 2020
Led UX for the AURA personalisation feature and Connection Studio 2.0 CMS. Drove research, redesign, and stakeholder buy-in for a feature subsequently rolled out across the US market.
Led UX for the AURA personalisation feature and Connection Studio 2.0 CMS. Drove research, redesign, and stakeholder buy-in for a feature subsequently rolled out across the US market.
